FOREVERABLES IN THE NEWS
A portable, collapsible metal straw, so you can sip your cold brew and cocktails anywhere without having to worry about spilling ice all over yourself.
FinalStraw will be the final straw you ever need. Collapsible and reusable, this ingenious metal straw is burdened with a glorious purpose: to end single-use plastic straws for good.
Changing habits can be difficult, but it's clear that changing our habits with plastic straws will greatly help the planet. And it seems that the FinalStraw is offering a simple solution to that problem.
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Emma Rose Cohen, CEO and founder of Final, found her passion in sustainability on a Sunday morning during college. While walking around campus in Santa Barbara, she felt as though she was drowning in a sea of single-use plastics—solo cups, straws, and water bottles.
That day would stick with her. Emma went on to earn her master’s degree in environmental management and sustainability at Harvard and spent four years working at Los Alamos National Laboratory. As she watched different materials being wasted day in and day out, Emma couldn’t help but wonder if there was a better way. So she quit her job to work on her dream: to create fun alternatives to single-use plastics.
FinalStraw launched on Kickstarter in April 2018 with a goal of raising $12,500. The product struck a chord. In a matter of weeks, the campaign raised $1.89 million. The momentum hasn’t stopped. Since launching, FinalStraw has prevented approximately 300 million single-use straws from entering the environment.
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